Welcome to Rawan Alamal, a leading supplier, distributor, and marketer of global consumer packaged goods brands and products in Libya.
27 Years
Of Delivering Success
Over the past 27 years, we have been delivering top global products to the Libyan market. By partnering with leading global brands and providing the best services to local retailers, we have ensured our products are consistently available to consumers and showcased in the best way, paving the way for the success of our products and brands.
Rowan Al-Amal’s history dates back to 1995. Our journey began as a modest family business in the wholesale sector, dedicated to providing quality products and exceptional service. Over the years, we have evolved into one of the pioneering businesses in distribution and direct marketing in Libya.
Our success story is built on a foundation of trust and reliability. Through the development of a robust and integrated infrastructure, we have excelled in the distribution and marketing of products, especially those requiring a refrigerated distribution cycle. This infrastructure has earned us the trust of global brands, retail stores, and consumers alike.
Our commitment to excellence has led us to secure exclusive distribution contracts with major global brands such as Danone, Afia, Alarbi Cooking Oil by Safola, Kiri, La Vache Qui Rit, Lays & Doritos chips by PepsiCo, among many other world-renowned and regional brands.
In response to our significant growth and continuous expansion, we restructured our family business into a group of companies. This strategic move allows each company within the group to focus on its specific sector, driving higher levels of success. Rowan Al-Amal Company emerged as one of these entities, continuing the legacy of 27 years of success while leveraging the expertise, capabilities, and infrastructure we have built over the years.
Today, as the management of Rowan Al-Amal Company, we are excited to share our vision for the future with our valued customers, clients, partners, and employees. This is just the beginning of our plan for growth and advancement. Our goal is to achieve the highest levels of success, surpassing all expectations placed upon us. We are committed to continuing our legacy of excellence and reaching new heights in the industry.
12,000
SQM
DISTRIBUTION WAREHOUSES
600
EMPLOYEES
200
DELIVERY TRUCKS
6,000
Shops
Our Partners
With decades of experience in the consumer packaged goods industry, we have cultivated strong business relationships with several global brands. Our exclusive distribution and marketing agreements ensure that we represent these brands optimally, delivering outstanding success in the Libyan market.
Danone is a multinational food-products corporation headquartered in Paris, France. Founded in 1919, the company initially focused on producing yogurt. Over the decades, Danone has grown into a global leader in the food and beverage industry, renowned for its commitment to health and nutrition. The company's diverse product portfolio includes dairy and plant-based products, waters, early life nutrition, and medical nutrition. It emphasizes sustainable practices and innovative solutions to promote healthy lifestyles and address global food challenges. Its mission, "One Planet. One Health," reflects its dedication to creating a healthier world through nutritious food choices.
Lay's is a globally recognized brand of potato chips, known for its wide variety of flavours and high-quality snacks. Founded in 1932, the brand has grown from a small snack food company into one of the most popular and iconic names in the snack industry. Lay's is a flagship brand of PepsiCo. The brand is celebrated for its innovation in flavours and commitment to using quality ingredients, ensuring a satisfying snack experience for consumers worldwide. Lay's continues to lead the market with its dedication to taste, quality, and consumer satisfaction.
AFIA and AL-ARABI are well-established brands of cooking oil, renowned for their high quality and versatility in culinary applications. Originating in the Middle East, AFIA has become a trusted name in kitchens across the region and beyond. The brands offer a range of cooking oils, including sunflower, corn, and canola oils, all known for their purity, lightness, and nutritional benefits. They are committed to providing products that support a healthy lifestyle, ensuring that each bottle meets stringent quality standards. Whether for frying, baking, or salad dressings, these oils are staple choices for households and professional chefs alike, celebrated for enhancing the flavor and healthiness of meals.
Our Services
Our company offers comprehensive solutions for consumer packaged goods, handling every step from start to finish to ensure smooth and successful execution.
Our services are categorized into four main areas.
Investment
As a company, we strategically invest in international brands to introduce their products to the Libyan market. We commit our resources and support to ensure the success of these ventures, fostering growth and establishing strong market presence.
Logistics
Our dedicated logistics team meticulously manages every aspect of the distribution process to ensure that products reach our warehouses efficiently . From coordinating with international suppliers and handling customs clearance to organizing transportation and overseeing inventory management, our team ensures a seamless and reliable supply chain. This comprehensive approach allows us to maintain high standards of quality and timely delivery, reinforcing our position as a leading distributor in Libya.
Distribution
Product distribution is our greatest strength. Over the years, we have developed a robust team, infrastructure, and relationships, establishing our company as one of the top distributors in Libya. Our extensive network and expertise ensure that we effectively bring international brands to the local market, guaranteeing their success and accessibility.
Marketing
We collaborate with a top-tier marketing agency that offers a unique and comprehensive set of services designed to boost our sales and expand our market share. Their expertise spans market research, branding, digital marketing, and promotional campaigns, all tailored to effectively reach and engage our target audience. By leveraging innovative strategies and data-driven insights, they help us enhance our brand presence and drive customer acquisition. This partnership plays a crucial role in our growth, ensuring we stay competitive and achieve sustained success in the Libyan market.